Prepared with care for the owners of 227 Locust Pass Course
Cristian Gonzalez, REALTOR® · eXp Realty · FL #3633800 352.303.9050 · sellocalahome.com
227 Locust Pass Course · Ocala · Silver Springs Shores

A fresh look at your home,
and a different path forward.

A private pricing strategy and marketing plan for your home, prepared with current market data and a clear-eyed view of what the next listing chapter can look like.

Subject Property
4 Bed + Flex · 2.5 Bath
Living Area
2,886 sq ft
Year Built
2005 / 2010
Recommended Price
$344,900
227 Locust Pass Course, Ocala FL 34472
Your Home · Corner Lot
A Note From Cristian

Your home just came off the market. Let's talk about what comes next.

I know your home has been on the market before, and that part hasn't been easy. Whatever happened with the prior listing, this isn't about looking back. It's about bringing fresh eyes to your home and the current Silver Springs Shores market, and finding the path forward that actually works.

The good news is the timing works in your favor. Your listing came off just days ago, which means we still have momentum. Buyer demand for homes like yours is active right now, and a fresh approach can put your home in front of buyers who never saw the prior listing the first time around.

Here's what I see when I look at your home with current eyes. A permitted 2024 roof. Block and stucco construction. Flood Zone X (the safe one, where insurance is significantly cheaper). No HOA. A corner lot. Reported new HVAC in 2024. In a market where Florida insurance and roof age have become the single biggest anxieties for buyers, your home checks the boxes that matter most. The prior listing buried these in paragraph four. We'll lead with them.

The recommendation on this page reflects what the most recent MLS solds in your immediate area are showing us. It sits below the prior list price, which is the honest truth of where current buyers are searching, and it captures a search filter break that should put your home in front of two distinct buyer pools instead of one. The full reasoning, with the comparable sales and the math, is laid out below.

Take your time reading this. When you're ready to talk, I'm here.

Cristian Gonzalez
REALTOR® · eXp Realty · Marion County Native · FL License #3633800
About Your Home

The Details We're Working With

Public record and prior MLS information for 227 Locust Pass Course. These are the facts we'll build everything else around.

Address
227 Locust Pass Course
Ocala, FL 34472
Subdivision
Silver Springs Shores
Unit 32, no HOA
Bed / Bath
4 + Flex / 2.5
Single-family residence
Living Area
2,886
Sq ft heated · 3,746 total
Year Built
2005
Permitted structure
Lot
0.25 ac
Corner lot, 88 x 125
Roof
New 2024
Permitted re-roof, Roofing Pros USA
Flood Zone
Zone X
No flood insurance required
A Balanced Look at Where We Are

A Balanced Look at Where We Are

Your home didn't sell the last time it was listed. That's data we can learn from, not a verdict on the home. Here's the honest view of where we are now.

What's Working For You

  • A permitted 2024 roof and reported 2024 HVAC. In a Florida insurance market where roof age is the single biggest underwriting trigger, this is a real and quantifiable monthly-payment win for buyers.
  • Block-and-stucco construction on a monolith slab. Insurance companies price this lower than frame construction, and buyers know it.
  • Flood Zone X (the safe designation). No flood insurance required by lenders, which keeps the buyer's total monthly cost meaningfully lower than homes in AE zones.
  • 2,886 sq ft of living space on a corner lot, with no HOA fees ever. That combination is genuinely rare in this price band.
  • Direct comparable activity on the same street. 224 Locust Pass Course (literally next door) is currently under contract, and 250 Locust Pass Drive closed earlier this year. The block is moving.

What We'll Address Differently

  • The prior price likely sat above where current Silver Springs Shores buyers are searching. The recent solds tell a different story than the prior list price did, and we'll align with the solds this time.
  • One of the five rooms in the prior listing showed no closet on the MLS room layout. By standard appraisal and buyer expectation, that's a flex room or office, not a fifth bedroom. We'll frame it correctly so buyers walk in expecting what they actually find.
  • The prior listing carried a year-built inconsistency in the public-facing copy (2001 in remarks, 2010 in the header). Small thing, big credibility hit. We'll be precise this time.
  • The permitted 2024 roof was buried in paragraph four of the prior remarks. In today's market, that single fact is the headline. We'll lead with it.
  • The 34472 zip has softened (roughly 7% year over year on median sale price). The strategy needs to reflect where the market is right now, not where it was when the home first listed in October.
Three Approaches to Consider

You're in control. Here are the options.

Every price tells a different story to the market. Each has real tradeoffs. The one I'm recommending is highlighted, with the reasoning on the card.

Option 1 · Higher List

Test the Ceiling

$364,900
Top of the honest comp range, $14K below the prior list price

Anchors at the upper edge of what recent solds support. It's on this page for context, not as my recommendation.

  • Sits at the top of the honest market value range
  • Still below the prior failed list price of $379K, which clears the credibility test with buyers
  • Captures the over-$350K buyer pool only, missing the under-$350K filter
  • Higher risk of a longer market time in a softening submarket
  • Reasonable only if interior condition is pristine and you're willing to wait
Likely time on market · 45 to 75 days
Option 3 · For Speed

Fresh Reset

$324,900
Roughly 10% below market, designed to generate multiple offers fast

Reserved for situations where speed matters more than top dollar. Designed to bring in multiple offers quickly, with the final sale typically landing near the recommended tier anyway.

  • Captures the under-$325K and under-$330K buyer search filters
  • Built to produce 3 or more competing offers in the first 10 to 14 days
  • Final sale typically lands in the $330K to $345K range with bidding
  • Worth a serious payoff and net-sheet conversation before choosing this tier, given your timeline since purchase
  • Recommended only if your timeline genuinely requires a fast close
Likely time on market · 7 to 14 days

These projections are based on current market activity and recent MLS sales in your immediate area. The final price is always yours to decide. Real estate outcomes vary by home and timing, and nothing here is a guarantee.

What the Market Is Showing Us

The recent sales in your area, so we can talk through them together.

These are real homes that have sold, are pending, or are currently for sale within a half mile of you. I want you to see the same data I'm working from, so the conversation is open.

Recent Sales Within a Half Mile Closed

These are the recent closings I'm anchoring the pricing strategy to. Each is a 4-bed in Silver Springs Shores or directly adjacent, sold within the past few months. The $/sq ft average across these five is $162.

Address Beds / Baths Sq Ft Sold DOM Notes
12 Spring LoopSilver Springs Shores 4 / 2 1,828 $297,9903/30/26 · $163/sf 38 Sold quickly, healthy pace
11 Locust CircleSilver Springs Shores 4 / 2 1,828 $295,0003/27/26 · $161/sf 68 Direct comp on bed count
513 Sapphire LaneSilver Springs Shores 4 / 3 1,712 $283,0005/1/26 · $165/sf 90 Most recent close in this band
17 Holly RunSilver Springs Shores 4 / 2 1,747 $279,9004/16/26 · $160/sf 30 Sold full-price quickly
250 Locust Pass DriveSame street, just down the road 4 / 2 1,696 $275,0002/25/26 · $162/sf 141 Same street, longer market time

These five comps average $162 per square foot. Applied straight across, that would put your home well above current market reality. The pricing strategy accounts for diminishing returns on larger homes in this submarket, plus credit for your roof, lot, and Flood Zone X advantage.

A Few Things Worth Knowing

You may see a comp on Zillow or Realtor.com that looks similar but isn't really. 28 Locust Run sold at $850K, but it's a true 5-bedroom estate on a different product class. 9105 SE 55th Terrace listed at $439K as a true 5-bed and expired after 99 days, which tells us the upper ceiling in this market is well below that number. 3 Hickory Track Trace sold off-MLS at $131K, which is a family or distressed transfer, not market value. We'll defuse these proactively if buyers or appraisers bring them up.

Currently Under Contract Pending

These tell us the direction the market is moving right now, and what buyers are willing to write contracts on this week.

Address Beds / Baths Sq Ft List Price Days to Contract Notes
224 Locust Pass CourseLiterally next door 4 / 2 2,052 $277,900$135/sf 312 Took a long time, eventually moved
29 Oak LoopNearby 4 / 2 1,600 $180,000$113/sf 23 Smaller home, priced low, fast contract

Currently On the Market Live Right Now

These are the homes buyers are actively comparing to yours. Your pricing strategy is built to stand out against this set.

$450,000
308 Locust Pass
4 bed / 2 bath · 2,057 sq ft · 112 DOM
Sitting at $219/sf with no contract in nearly four months. Confirms the ceiling.
$269,000
12 Spring Lake Way
4 bed / 2 bath · 2,232 sq ft · 50 DOM
Closest size match in the actives, priced under $270K. We need to differentiate on roof, lot, and finish.
$289,900
8 Locust Drive Trail
4 bed / 2 bath · 1,747 sq ft · 79 DOM
Newer construction comp, smaller footprint, similar finish band.
$274,990
228 Locust Pass
4 bed / 2 bath · 1,666 sq ft · 85 DOM
Builder-spec home nearby. Different product, but it sets buyer expectations on price per sq ft.
Who We're Looking For

The buyers I'll be reaching out to.

Your home is built to attract a specific set of buyers. Knowing exactly who they are shapes every photo, every word in the listing remarks, and every ad we run.

i.

The Growing Family

Households outgrowing a 3-bedroom and looking for real space without the price tag of new construction. The flex room sells itself as a nursery, playroom, or home office. The under-$350K price band keeps the FHA and conventional financing path wide open.

ii.

The Insurance-Conscious Buyer

Buyers who have been quoted painful insurance numbers on older Florida homes and are specifically searching for block construction with a recent roof. Your 2024 permitted roof plus Flood Zone X gives them the monthly-payment win they've been hunting for.

iii.

The Move-Up Buyer

Local Marion County buyers stepping up from a starter home, looking for the space and corner lot they didn't have before. They're already pre-approved and ready to act on the right home, especially one priced just under their target filter.

iv.

The Multi-Generational Household

Families with parents, in-laws, or adult children moving in together. The 2,886 sq ft footprint, the flex room, and the split layout make this home one of the few in Silver Springs Shores that genuinely works for three generations under one roof.

A Recent Story · SW Ocala

If a home hasn't sold yet, it usually isn't the home. It's the strategy.

A recent client came to me after their home had sat on and off the market for 693 days through three prior agents. Together, we revisited the pricing, refreshed the marketing, and reset the conversation with the market. The home went under contract in 44 days at $315,000, slightly above asking.

Same care. Same honest approach. Whatever your situation, there's a path forward.

44
Days to Contract
$315K
Final Sale Price
693
Prior Days Listed
3
Prior Agents Beaten
The Marketing Plan

How I'll carry your home through to closing.

Five phases, each with specific work and clear timing. Built around what made the prior listing sit, and what will get the next buyer through the door.

01

Getting Ready Together

Days 1 to 5 · Before we go live
  • A fresh photography session, because the prior photos won't get the next buyer to call. We'll shoot at the right time of day, lead with the corner lot exterior, and frame the flex room as the bonus space it actually is
  • A complete listing description rewrite, leading with the 2024 roof, Flood Zone X, block construction, and no HOA. What buyers feel first, then the feature list
  • Pricing reset based on the most recent MLS solds, not the prior listing's anchor
  • Light staging walk-through if the home is occupied, focused on the great room and primary suite
  • Pre-listing strategy call so you know exactly what's coming each week
02

Bringing It to Market

Days 6 to 14 · Getting the word out widely
  • Fresh MLS launch with a new listing ID, so the algorithms reset and your home appears to buyers as new inventory
  • Direct outreach to every agent who showed the prior listing, learning why their buyer passed and what would change their mind
  • Coming Soon and Just Listed campaigns to reach buyers who never saw the prior listing
  • Syndication to Zillow, Realtor.com, Redfin, and 800+ partner sites within 24 hours of MLS launch
  • Full photo set, video walk-through, and a dedicated single-property landing page
03

Bringing in the Right Buyers

Days 7 to 21 · Turning interest into offers
  • Strategic Just Listed push to every buyer who saved the prior listing on Zillow or Realtor.com
  • Meta and Google ad campaigns targeting growing families, insurance-conscious buyers, and the move-up buyer pool
  • Lender and insurance positioning prepared in advance, so buyers walk in already understanding the 2024 roof and Flood Zone X advantages on their monthly payment
  • Showings opened to the broader Marion County buyer pool, not just the limited audience the prior listing reached
  • Open house weekend in the second week, marketed seven days in advance
04

Reviewing Offers Together

Once offers come in · Looking out for you
  • A clear, side-by-side offer comparison: price, terms, financing strength, contingencies, closing timeline
  • Direct verification of every buyer's pre-approval, not just the letter on top
  • Counter-offer strategy tailored to where each buyer's flexibility actually sits
  • Honest read on which offer is most likely to close, not just the highest number on paper
  • Your decision, always. My job is to give you the cleanest possible picture
05

Through Closing and Beyond

Final 30 days · Getting you to the finish line
  • Coordinated handoff with the buyer's lender, the inspection team, and the title company
  • Proactive management of the appraisal, with comp packet prepared in advance to support the contract price
  • Inspection negotiation, with a clear line on what we hold and what we concede
  • Final walk-through coordination and closing-day support
  • A real handoff at closing, not a disappearing act. I'm still your resource after the keys change hands
A Bit About How I Work

Marion County native. Here when you need me.

There are a lot of agents out there. Here's what you can expect when you choose to work with me.

No. 01

A fresh approach, not a repeat performance.

If your home didn't sell last time, doing the same thing again with a different agent rarely changes the outcome. I bring a complete reset on pricing, marketing, photography, and buyer reach, all grounded in the most recent comparable sales.

No. 02

Honest pricing, even when it's hard.

If the right number is below where you'd hoped, I'll say so kindly and explain why. If there's room to stretch, I'll say that too. Either way, you get the truth, with the data to back it up.

No. 03

Real marketing, not just a sign in the yard.

Full Meta retargeting, Google ads, three branded websites driving traffic, social outreach, and a private buyer database. Your home gets the attention it deserves.

No. 04

Track record with hard sales.

A recent SW Ocala home that sat 693 days through three prior agents went under contract in 44 days at $315K when I took the listing. The same principles apply here: honest pricing, fresh marketing, real buyer reach.

No. 05

You talk to me directly.

I'm a solo agent by choice. When you call, I answer. When we have a tough conversation, I'm right there with you, not three layers of assistant in between.

No. 06

Backed by eXp Realty.

The largest independent brokerage in North America stands behind everything I do, with broker support, a national referral network, and tools that work for you.

When You're Ready

Take your time. I'm here when you are.

I know you've been through this before. There's no pressure on my end and no timeline you need to meet. If anything on this page raises a question, or if you'd like to talk through the approach before deciding anything, just call. When you're ready to move forward, we can get everything set up in a single conversation.

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